Linking your Facebook account with your Twitter account will make it even easier for you to share your thoughts with your friends and followers. If you want to know how to do it in just a few easy steps, follow these instructions.
3. Click on "Authorize app."This will allow your Facebook account to post to your Twitter account.
4. Make any necessary adjustments to your settings.You should be told that your Twitter is now linked to your Facebook profile. Right now, there will be checked boxes next to the following: status updates, photos, notes, videos, links, and events. If you'd like any of those to not be linked to your Twitter, then you can unclick them and select "Save changes."
Twitter is a short message communication tool that allows you to send out messages, called tweets, up to 140 characters long to people who subscribe to you, known as your followers. Your tweets can include a link to any web content such as a blog post, website page, photograph, or video. Adding an image to a tweet greatly expands what you can share to beyond the 140-character limit. People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers, known as “retweeting.” Step #1: Present Your Company Choose Your Twitter Username
Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter. Your username will be preceded by an “@” sign. Avoid using punctuation to keep your name easy to type on mobile devices. If your exact business name is not available, choose a similar name for consistency.
Twitter uses two different images to represent your account. It is very important that you take advantage of both of these images to tell about what your business has to offer. You can upload these images under Profile in your account settings.
Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo. The other picture Twitter uses is called the profile header. This picture can be used to advertise products and services or to make your Twitter page visually appealing.
Step #2: Build a Strong Foundation
Location -- Tell people where they can find you. But remember, people may be visiting your profile from another city, state or country and won’t recognize your neighborhood or community name. Give them enough information so they can find you.
Website -- You can share a web address with your community. You can give them your website or blog. This is a great way to provide additional information of interest to Twitter users looking into your business.
Bio -- You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. Add in a little personality to bring your profile to life.
Step #3: Start Following People
When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow. Your Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices to give yourself a great Twitter experience.
In general, start following people in these categories:
Your business partners, suppliers, contractors and vendors.
Your competitors or peers.
Trade organizations or professional organizations for your industry.
Businesses in your neighborhood.
Businesses run by people you know.
Twitter can help you find people you know by scanning your email address book.
Step #4: Start Talking
Talking on Twitter is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun. Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings.
In general, there are four types of Twitter messages:
1. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.
2.@Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the “@connect” (mentions) page of the Twitter user.
3. Mention: a message you send out that mentions another Twitter username.
4. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.
Take Your Twitter Use for Business to the Next Level
After you master these Twitter skills, there are still more ways you can use Twitter to meet your business goals. Here are a few of them to inspire you.
Focus on building your Twitter community. There are tools that allow you to analyze who is following you and reach out to your target audience. Together, these can make your Twitter marketing far more effective.
Learn which tweets are most effective with your audience. Use Twitter tools to test alternative tweets to see which one really gets a better response.
Expand your Twitter conversation topics. Add more variety to your conversations and pull in more audience engagement.
You do NOT have to hire a computer programmer to create your company webpage. There are now website-building websites that let anyone create pages, upload pictures, create columns and headers, add text and more so you can create a professional website yourself. They make it easy to link to your Facebook, Twitter or any other social media page or any other business web page.
Since they are easy to maintain yourself, they can be more dynamic and changing. You don’t have to get it all exactly right up front. You can build it now, and add pages or change pictures and text later. A dynamic and changing webpage will move up higher on the natural list of the different search engine’s results list, where a static, never changing page will move down the search results list.
Even for my cattle software company, we have a programmer-required web page (www.cattlemansresource.com) but we also built a builder-created web page (www.cattlemansresource.info) to have a more dynamic, hands-on, changing, and growing page that anyone on staff can maintain.
To find some web-builder sites, type “Website Builder” in a search engine (Google, BING, Yahoo, etc). Here’s an article that reviewed some website builder software: http://www.sitebuilderreport.com/
We used www.Weebly.com since our local Small Business offers a class on it and it seemed to do what we needed it to do. For anyone in Northeast Arkansas, here’s the link to the Small Business Class called “Build a Website in a Day”. http://asbtdc.ualr.edu/training/jonesboro.asp
The website-builders work similarly in that they will let you select from a group of visual templates for the overall look of your webpage, then let you determine how many pages you want, the pictures, columns, and text on each page. They will have tools to let you setup a user-feedback email. We wanted a blog page, some have that feature while others do not.
First, you scroll through their list of templates and select one for the overall look and layout of your page. Below is just one screen full of Weebly’s templates. There are many to choose from.
Pricing of these are pretty low-cost. Some will start out free, but some features will require you to upgrade to a paid level. Ours, in Weebly, was free until we wanted to link it to a Domain Name that we purchased. Upgrading to the paid version that lets us link to our new domain name costs $49 for 1 year. That’s still very low-cost. They all also will let you purchase a domain name (Ex: cattlemansresource.info) but watch for their prices. Since they have your page, they might up the domain registration charge. For ours, Weebly wanted more for this service, so we registered ours through: www.godaddy.com for about $13/year when we paid for 5 years. Then, we told Weebly to link our page to it. (GoDaddy also has a site-builder.) So, now when you type in www.cattlemansresource.info it pulls up our page built in Weebly’s website-builder.
WebSite-Builder sites may have additional features such as: Handling all browser differences including desktop and iphone/android platforms, Search Engine Optimization tools where you can insert meta data terms so that your web site will move toward the top of search result lists, and Site Analytics which will show you which pages people are going to, how many times, etc. so you can see the traffic to your page.
In summary, our yearly cost is $49 for Weebly, then $13 for the domain name, so it’s going to be $62 per year. Not only is it inexpensive, but maintaining it yourself gives you complete flexibility and control where you can let it change and grow with you and your company web presence.
There are many website-builder sites, we happened to choose Weebly, but looking at others will give you different template styles (themes) and some different features to choose between. Below is an article we pulled and simplified with specifics on Weebly’s website builder. Whatever software you choose, the following article can show you generally how they work and what to expect.
Does Building a Website Intimidate You? Weebly is the Perfect Choice.
Almost every website builder advertises itself as the “easiest” way for anyone to build a website. Weebly is truly easy, to build a website. Here are a few reasons why:
Generally, websites have two sections that need editing: a content section that is unique to each page and a header and footer section that wraps around all pages.
In Weebly, editing the content section of pages is straightforward. Each page has a content area in which you drag and drop “elements.” Elements include basics like paragraphs, photo galleries, titles, buttons as well as the more advanced elements like Youtube videos, columns and forms.
Dragging elements into the content area.
The beauty of the editor is how little you have to think about it. You feel like you are designing the page itself; you never feel like there is a mediator between you and the page.
Plus, everything is right where it should be. Want to move something? Click and drag it. Want to delete it? Just click the x button in the top right corner. Weebly is designed for simplicity.
Simple buttons makes everything feel easy.
Editing the header and footer is also easy. All themes follow a conventional header structure: they all have social icons, a telephone number, a search box, page navigation and logo. You can turn off the search box, social icons and phone number in the design options. You edit the logo by hovering it. Pages are managed in the simple page manager.
Editing the footer is a bit more open. You simply drag and drop any elements into footer. It’s an incredibly simple but powerful way to create footers.
The simple (but powerful) way to create footers.
The interface only presents the elements you need on screen. There are never any redundant elements. Everything is there for a reason. This gives the liberating sense that everything is simply a click away. You spend very little time “hunting” around Weebly trying to figure out where an option is -- options are all presented clearly and only when you need them.
Weebly has a fully stocked database of themes that all feel fresh and contemporary. Here are two example themes:
Weebly Theme Example
Our Weebly Theme Example
Themes also come built with a variety of color options, but unfortunately custom colors are not an option. So while most themes can approximate a color to match your branding there’s no easy way to exactly match the colors of your logo with the colors of the theme.
The new version of Weebly includes a brand new mobile editor that works nicely:
The new mobile editor.
With the mobile editor, there are now two versions of your Weebly website; there is the desktop version and the mobile version. Both versions use the same content (text, paragraphs, images). So if you update a paragraph in the desktop version, the same paragraph will be updated in the mobile version (and vice versa). Mobile websites have a separate collection of themes that you choose from.
In conclusion, Weebly is user-friendly and allows anyone, even those who may not know where to even begin to create a web page, design one that is visually appealing and useful. Weebly continues to double down on creating the easiest website builder for most website projects. This is company that is relentlessly focused on building and improving a product over time.